Summer is pretty much here and so it’s time to spend more of our days and evenings outside in our gardens, enjoying the sun and the warmer nights.
It doesn’t get dark until at least 9.00pm over the summer months, so not only is this season the right time to kick back and enjoy the light and warmth, it’s also a great time to promote and sell your property.
Here’s a few ideas for using the extra daylight to get a summer sale.
Hold an open house in the evening
This is quite novel, as most open house viewings are held on weekend afternoons, but house hunters are also advised to look at their target property and neighbourhood after office hours to see what the residents and rush hour traffic are really like. Offer a barbecue in the back garden, complete with beers and fairy lights so that viewers can imagine themselves wielding tongs and skewers right where you are now.
Have some of your photos done in the evening
Most online property portals feature photos that are taken in bright daylight, with blue skies and dazzling UV. If you have a good-looking garden, then spruce it up a bit more, add some solar-powered string lights to strategic corners and get some arty and enchanting twilight summer shots to add to the more conventional images of shiny chrome sinks and wooden floors.
Make appointments for early evenings
When it’s hot, people either want to get home and shower if it’s a weekday or they want to get out and about at the weekends. This can lead to a dearth of viewers over the summer as most viewing appointments are just after work or on Saturdays. Beat the weather and people’s heat-induced apathy by offering much later viewings. Once the temperature’s fallen a bit, people will want to venture out to look at a property, as it’ll still be light. Lots of other vendors won’t be doing this, so you’ll be ahead of the curve and you may well be in your new home by September.« Back to Latest News